I'm a multidisciplinary creative with a passion for storytelling, strategy, and building brands that matter.

My journey started in the Philippines, where I worked across graphic design, web design, video editing, and illustration — juggling freelance projects while working full-time.

After years of honing my craft, I bought my first camera, hit the road, and began capturing festivals and creating montage films to build my reel. When I moved to Dubai, that creative hustle evolved into something bigger. I started producing content for brands — then moved into directing, leading teams, and shaping campaigns from concept to execution. Over time, I found my strength not just in creating visuals, but in building strategies that give those visuals purpose.

Today, I focus on marketing, branding, and creative direction. Whether it’s launching a campaign, shaping a brand identity, or leading a production, I bring together insight, design, and storytelling to create work that resonates.

1. Marketing Strategy & Management:

I help brands align their goals with smart, results-driven marketing strategies — from market research and audience insights to campaign planning and channel execution.



2. Brand Development:

I craft brand identities that are not just visually strong but strategically grounded — helping brands define their voice, positioning, and personality across every touchpoint.



3. Campaign Concept & Creative Direction:

From initial spark to final rollout, I lead the creative process with bold concepts, clear narratives, and visual direction that brings ideas to life and gets people talking.



4. Video Production (Directing):

With a strong eye for storytelling and detail, I direct and oversee video projects — from scripting and storyboarding to leading shoots and post-production — ensuring each frame aligns with the brand’s voice and message.


5. Content Strategy & Creation:

I plan and produce content that resonates — combining audience insights with creative execution to deliver meaningful, consistent messaging across platforms.


6. Social Media Management:

I build and manage social media ecosystems that grow communities, spark engagement, and drive brand loyalty through intentional storytelling and curated content strategies.




ADDITIONAL BACKGROUND & SKILLS:

While my focus is now on strategy and direction, I have hands-on experience in:

• Photography & Videography

• UX & UI Design

• Paid Ads – Meta and Google

• Social Listening

Softwares & Tools

Marketing & Social Media

Meta Business Suite
Google Ads
Mailchimp / Flodesk (Email marketing)
Hootsuite / Later / Buffer (Social scheduling)
Notion / Trello / Asana (Project and content management)
Google Analytics
Meta Ads Manager
ChatGPT
Gemini
Manychat
MindBody
Sevenrooms

Design & Branding

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Canva
Adobe XD

Motion Graphics & Video

Adobe After Effects
Adobe Premiere Pro
DaVinci Resolve (for color grading)
Final Cut Pro
CapCut (for mobile)

Photography & Editing

Adobe Lightroom
Adobe Photoshop

UX & Web Design

Figma
Adobe XD
Webflow
WordPress
Squarespace

General Tools

Google Workspace (Docs, Slides, Sheets)
Microsoft Office Suite
Zoom / Google Meet
Slack