This is a collection of the work I’ve created or directed — from branding and campaigns to video content and design. Each project is a mix of strategy, storytelling, and creativity.
This is a look into my creative process — from doing hands-on work myself to leading a team through full-scale productions. Whether I'm behind the camera, shaping the concept, or guiding others, I stay involved every step of the way to bring ideas to life with clarity and purpose.
This is where everything starts — with a clear idea and a strong plan. Whether I’m working solo or leading a team, I begin by understanding the project goals, audience, and message. From there, I develop concepts, sketch out ideas, create storyboards, and gather references or resources. This phase is about aligning vision and direction so the team (or myself) can move forward with purpose and clarity.
This is the execution phase — where ideas come to life. Whether I’m working hands-on or leading a team, I make sure every detail aligns with the vision we set during planning. For video, that means directing the shoot, guiding the crew, and making real-time creative decisions on lighting, framing, and pacing. For design work, it’s about building out the core visuals, layouts, or assets with precision. Collaboration, timing, and attention to detail are key in this stage.
This is where everything comes together. Whether it's editing a video or refining a design, post-production is about polishing the work to its final form. I focus on details — from color grading and sound design to motion graphics and clean edits that enhance the story. This stage is all about elevating the final output, making sure it feels seamless, intentional, and ready to connect with the audience.
