Objective:
To create a high-energy, visually compelling promo video that captures the excitement, scale, and community spirit of the upcoming Les Mills LIVE Riyadh 2024—a major fitness event bringing together world-class trainers, immersive workouts, and passionate fitness communities across the region.

Concept:
The video showcases the intensity and emotional drive of group fitness, highlighting the power of movement, music, and connection. The visual narrative builds anticipation for the event, inviting viewers to be part of something bigger—an electrifying, once-in-a-year experience.

Execution:
As the Producer and Director, I led the entire production process from pre-production to final delivery. This included:

• Creative Direction & Storyboarding: Developed the visual flow and narrative concept to align with Les Mills’ brand ethos while incorporating cultural relevance for the Riyadh audience.
• Production Management: Assembled and managed a skilled crew of DOPs, camera operators, gaffers, and PAs. Oversaw all logistics, including location planning, casting, and coordination with Les Mills trainers and stakeholders.
• On-Set Leadership: Directed the talent and crew during an intensive shoot schedule, ensuring every shot delivered the high-energy, polished look required for the campaign.
• Post-Production Oversight: Led the editing process, music syncing, sound design, and color grading to achieve a premium cinematic finish.

Key Visual Elements:

• Sweeping cinematic shots of the trainers and participants in motion
• Dynamic lighting setups to elevate energy and drama
• Tight edits synced to powerful music for maximum impact
• Branded animations and text overlays to align with Les Mills’ global style

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