The idea of Naturally Heartful stems from the values of Ramadan—reflection, gratitude, and mindfulness. This campaign will offer a dining and wellness experience that goes beyond food and movement, encouraging presence, connection and well-being during the holy month. It also maintains consistency in SEVA's authentic messaging. Just as SEVA's “Love, Naturally” defined Valentine’s campaign, “Naturally Heartful” continues this narrative, integrating “Naturally” as a signature element of how the brand communicate SEVA's commitment to holistic nourishment, mindfulness, and authenticity.

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Campaign Objectives

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Enhance the Iftar Experience

Promote mindful eating and holistic nourishment.

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Increase Bookings

Drive early reservations and encourage group dining.
Drive yoga and sound healing classes during the holy month of Ramadan.

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Strengthen Brand Authenticity

Reinforce SEVA’s philosophy of conscious living.

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Marketing Strategy

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Social Media & Content Marketing

Reels, mindfulness content, and influencer collaborations.

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Influencer Partnerships

Working with wellness advocates to share experience.

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Email and WhatsApp

Exclusive Ramadan offers and mindfulness reminders.

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Hashtag:

#NaturallyMindfulIRamadan

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Activations

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‍25-day Ramadan Wellness Challenge

Over the course of 25 days, we invited people to commit to a balanced routine with three restorative yoga sessions and two sound healing classes per week.

The selected winners will Win 10-Class Pack & dining voucher at SEVA Table.

Mechanics:

• 3 Yoga Sessions per week

• 2 Sound Healing Classes per week

• Use hashtags on social media : #HeartfulRamadan #SEVARamadanChallenge

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‍SEVA Experience Ramadan Exclusive Membership

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We offered Exclusive Ramadan Membership

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• Unlimited Classes Access (Yoga, Meditation & Sound Healing)

• 10% off SEVA Table (dine-in)

• 10% off on SEVA Stories

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‍SEVA Table Ramadan Sufra

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We crafted plant-based dining experience that feeds both body and soul. SEVA Table's peaceful garden setting offers the perfect space to gather, reflect, and break your fast with dishes crafted with care, love, and intention.

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• Wholesome, plant-based dishes made for sharing

• A peaceful sanctuary for meaningful connections

• A place to slow down and savor the moment

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‍SEVA Table Qatayef Workshop

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We conducted a Qatayef workshop in honor to celebrate the muslim culture during the Ramadan season.

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During the workshop we delve into the history of Qatayef. Our Chefs shared their unique touch ho they make SEVA's version of this remarkable dessert.